DISASTER RELIEF PROGRAM EVOLUTION
Dr. Juan Jose Agudelo, Co-Founder and Chief Executive of United Spirit of America quickly realized that the parent product developed by United Spirit of America could also effectively be adapted for both refugees and natural disaster victims. As referenced in this article from INC Magazine, United Spirit of America began a pilot program with UNICEF to evaluate the effectiveness of customers purchasing products to be distributed directly through a dedicated channel.
Elated with the limited success of the UNICEF pilot program, Dr. Juan Jose Agudelo commissioned McWilliams Collective to evaluate, beginning in 2016, how United Spirit of America could offer waterless hygiene kits for refugees, natural disaster victims and other displaced persons on a global scale.